It's an MCP (Model Context Protocol) server that connects Semrush to your AI, giving the agent tools to act on your data — through a single remote link.

Which AI clients does it work with?

Any MCP-compatible client: Claude (web, desktop and mobile), Cursor, ChatGPT with connectors, OpenClaw and other agents.

No. Paste the remote URL into your client, authenticate once, and you're done — no packages to install, no code to write.

Is it secure? Can the AI change my data?

Access is authorized by you and can be revoked anytime. Permissions follow what Semrush exposes; you approve them when connecting.

How much does it cost?

You start free and upgrade when you need more usage. Billing and limits are managed in your mcp.ai account.

Can I cancel anytime?

Yes. Plans are monthly and can be cancelled at any time, with no lock-in.

Semrush MCP Server and REST API

Semrush

Connect your Semrush account and use 37 tools for marketing straight from your AI agent. Connect with your own API key. Semrush is a popular SEO tool suite that specializes in keyword research, competitor analysis, and Google Ad campaign optimization.

Install in your client

MCP server URL

https://api.mcp.ai/p_semrush

Secure connection via OAuth 2.0

Tools (37)

For developers

API & agent docs

Machine-readable docs to plug this server into an agent or call it over REST.

Skill (how to use)

Markdown: use via MCP or via the direct REST API.

Open

llms.txt

Agent-readable spec of this server.

Open

For agents

Install prompt — paste into Claude, ChatGPT, Cursor or any MCP agent and it sets itself up.

Open

Postman collection

Import the REST API into Postman.

Download

FAQ

Semrush

Tools (37)

API & agent docs

Frequently asked questions

Example prompts

Related tags

Semrush

Tools (37)

semrush_account_units_balanceTool to fetch the remaining Semrush Standard API units for the authenticated account. Use this before launching large batches of Semrush report requests to preflight and fail fast if units are exhaust

semrush_ads_copiesRetrieves unique ad copies Semrush has observed for a specified domain from a regional database, detailing ads seen in Google's paid search results. Results are a sampled subset, not a complete pictur

semrush_anchorsUse this action to get a CSV report of anchor texts for backlinks pointing to a specified, publicly accessible domain, root domain, or URL.

semrush_authority_score_profileRetrieves the Authority Score (AS) profile for a specified target, showing the count of referring domains that link to the target for each AS value from 0 to 100.

semrush_backlinksFetches backlinks for a specified domain or URL as a semicolon-delimited CSV string (parse with `sep=';'`); allows customization of columns, sorting, and filtering. Consumes Semrush API credits per re

semrush_backlinks_overviewProvides a semicolon-delimited (sep=';') CSV summary of backlinks, including Authority Score and link type breakdowns, for a specified and publicly accessible domain, root domain, or URL. A result of

semrush_batch_comparisonCompares backlink profiles for multiple specified targets (domains, subdomains, or URLs) to analyze and compare link-building efforts.

semrush_batch_keyword_overviewFetches a keyword overview report from a Semrush regional database for up to 100 keywords, providing metrics like search volume, CPC, and keyword difficulty. Response is CSV-like text (not JSON); pars

semrush_broad_match_keywordFetches broad match keywords for a given phrase. Response is CSV-like text (not JSON); parse by splitting on line breaks and delimiters. `display_sort` and `display_filter` parameters are defined but

semrush_categoriesRetrieves categories and their 0-1 confidence ratings for a specified domain, subdomain, or URL, with results sorted by rating. Response is returned as semicolon-separated text in a single 'data' fiel

semrush_categories_profileRetrieves a profile of content categories from referring domains for a specified target, analyzing its first 10,000 referring domains and sorting results by domain count.

semrush_competitorsRetrieves a CSV-formatted report of competitors for a specified target (root domain, domain, or URL) based on shared backlinks or referring domains. Output is a CSV string; use display_limit and displ

semrush_competitors_in_organic_searchUse to get a domain's organic search competitors from Semrush as a semicolon-separated string; `display_date` requires 'YYYYMM15' format if used.

semrush_competitors_in_paid_searchRetrieves a list of a domain's competitors in paid search results from a specified regional database.

semrush_domain_ad_historyRetrieves a domain's 12-month advertising history from Semrush (keywords bid on, ad positions, ad copy) for PPC strategy and competitor analysis; most effective when the domain has ad history in the s

semrush_domain_organic_pagesFetches a report on a domain's unique organic pages ranking in Google's top 100 search results, with options for specifying database, date, columns, sorting, and filtering. Response is semicolon-separ

semrush_domain_organic_search_keywordsRetrieves organic search keywords for a domain from a specified Semrush regional database; `display_positions` must be set if `display_daily=1` for daily updates. Response is semicolon-delimited CSV t

semrush_domain_organic_subdomainsRetrieves a report on subdomains of a given domain that rank in Google's top 100 organic search results for a specified regional database.

semrush_domain_paid_search_keywordsFetches keywords driving paid search traffic to a specified, existing domain using a supported Semrush regional database.

semrush_domain_pla_search_keywordsRetrieves Product Listing Ad (PLA) search keywords for a specified domain from a Semrush regional database.

semrush_domain_vs_domainAnalyzes keyword rankings by comparing up to five domains to find common, unique, or gap keywords, using specified organic/paid types and comparison logic in the `domains` string.

semrush_historical_dataRetrieves monthly historical backlink and referring domain data for a specified root domain, returned as a time series string with newest records first.

semrush_indexed_pagesRetrieves a list of indexed pages from Semrush for a specified `target` (root domain, domain, or URL) and `target_type`, ensuring `target` is publicly accessible, Semrush-analyzable, and correctly mat

semrush_keyword_difficultyDetermines the Keyword Difficulty (KD) score (0-100, higher means greater difficulty) for a given phrase in a specific Semrush regional database to assess its SEO competitiveness. Returns CSV-formatte

semrush_keyword_overview_all_databasesFetches a keyword overview from Semrush for a specified phrase, including metrics like search volume, CPC, and competition. Response is returned as a CSV-like string; parse headers and rows into a str

semrush_keyword_overview_one_databaseFetches a keyword summary for a specified phrase from a chosen regional database. Returns CSV-like text (not JSON) with column headers matching `export_columns` codes (e.g., 'Ph', 'Nq', 'Kd'); parse h

semrush_keywords_ads_historyFetches a historical report (last 12 months) of domains advertising on a specified keyword in Google Ads, optionally for a specific month ('YYYYMM15') or the most recent period, returning raw CSV-like

semrush_organic_resultsRetrieves up to 100,000 domains and URLs from Google's top 100 organic search results for a keyword and region, returning a raw string; use `display_date` in 'YYYYMM15' format (day must be '15') for h

semrush_paid_resultsFetches domains ranking in Google's paid search results (AdWords) for a specified keyword and regional database.

semrush_phrase_questionsFetches question-format keywords semantically related to a given query phrase for a specified regional database, aiding in understanding user search intent and discovering content ideas.

semrush_pla_competitorsRetrieves domains competing with a specified domain in Google's Product Listing Ads (PLA) from a given Semrush regional database.

semrush_pla_copiesFetches Product Listing Ad (PLA) copies that Semrush observed for a domain in Google's paid search results.

semrush_referring_domainsRetrieves a semicolon-delimited text report listing domains that link to a target, with options to filter by type (not value). Parse with sep=';' and cast numeric columns (e.g., backlinks_num, domain_

semrush_referring_domains_by_countryGenerates a CSV report detailing the geographic distribution of referring domains (by country, determined via IP address) for a specified, publicly accessible target.

semrush_referring_i_psFetches IP addresses that are sources of backlinks for a specified target domain, root domain, or URL.

semrush_related_keywordsCall this to find related keywords (including synonyms and variations) for a target phrase in a specific regional database; `display_date` (if used for historical data) must be 'YYYYMM15' for a past m

semrush_tld_distributionFetches a report on the Top-Level Domain (TLD) distribution of referring domains for a specified target, useful for analyzing geographic or categorical backlink diversity.

API & agent docs

Frequently asked questions

What is Semrush MCP?

Which AI clients does it work with?

Do I need to code?

Is it secure? Can the AI change my data?

How much does it cost?

Can I cancel anytime?

Example prompts

Related tags