# Semrush — MCP server on mcp.ai
> Connect your Semrush account and use 37 tools for marketing straight from your AI agent. Connect with your own API key. Semrush is a popular SEO tool suite that specializes in keyword research, competitor analysis, and Google Ad campaign optimization.

By: mcp.ai · official
Page: https://mcp.ai/semrush

## Connect (MCP protocol)
Remote MCP endpoint (HTTP, streamable): https://api.mcp.ai/p_semrush?ms=1787293740000
Add it as a custom/remote MCP connector, then authenticate when prompted.

## REST API (no MCP client required)
Every tool is also a REST endpoint, authed with a workspace API key.
Discover: GET https://api.mcp.ai/api/semrush/_endpoints   # public; lists every endpoint
Call:     POST https://api.mcp.ai/api/semrush/<endpoint>
  Authorization: Bearer sk_live_…   # create one at https://mcp.ai/settings/api-keys
  Content-Type: application/json
  Body: { …args }   →   { "ok": true, "tool": "<id>", "result": { … } }

## Developer docs
How to use (MCP or REST), markdown: https://mcp.ai/semrush/skill.md
Postman collection (v2.1): https://mcp.ai/semrush/postman.json

## Tools
- semrush_account_units_balance() — Tool to fetch the remaining Semrush Standard API units for the authenticated account. Use this before launching large batches of Semrush report requests to preflight and fail fast if units are exhaust
- semrush_ads_copies(domain: string, database: string, display_sort?: string, display_limit?: integer, export_decode?: integer, export_escape?: integer, display_filter?: string[], display_offset?: integer, export_columns?: string[]) — Retrieves unique ad copies Semrush has observed for a specified domain from a regional database, detailing ads seen in Google's paid search results. Results are a sampled subset, not a complete pictur
- semrush_anchors(target: string, target_type: string, display_sort?: string, display_limit?: integer, display_offset?: integer, export_columns?: string[]) — Use this action to get a CSV report of anchor texts for backlinks pointing to a specified, publicly accessible domain, root domain, or URL.
- semrush_authority_score_profile(target: string, target_type: string) — Retrieves the Authority Score (AS) profile for a specified target, showing the count of referring domains that link to the target for each AS value from 0 to 100.
- semrush_backlinks(target: string, target_type: string, display_sort?: string, display_limit?: integer, display_filter?: string[], display_offset?: integer, export_columns?: string[]) — Fetches backlinks for a specified domain or URL as a semicolon-delimited CSV string (parse with `sep=';'`); allows customization of columns, sorting, and filtering. Consumes Semrush API credits per re
- semrush_backlinks_overview(target: string, target_type: string, export_columns?: string[]) — Provides a semicolon-delimited (sep=';') CSV summary of backlinks, including Authority Score and link type breakdowns, for a specified and publicly accessible domain, root domain, or URL. A result of 
- semrush_batch_comparison(targets: string[], target_types: string[], export_columns?: string[]) — Compares backlink profiles for multiple specified targets (domains, subdomains, or URLs) to analyze and compare link-building efforts.
- semrush_batch_keyword_overview(phrase: string, database: string, display_date?: string, export_decode?: integer, export_escape?: integer, export_columns?: string[]) — Fetches a keyword overview report from a Semrush regional database for up to 100 keywords, providing metrics like search volume, CPC, and keyword difficulty. Response is CSV-like text (not JSON); pars
- semrush_broad_match_keyword(phrase: string, database: string, display_date?: string, display_sort?: string, display_limit?: integer, export_decode?: integer, export_escape?: integer, display_filter?: string[], display_offset?: integer, export_columns?: string[]) — Fetches broad match keywords for a given phrase. Response is CSV-like text (not JSON); parse by splitting on line breaks and delimiters. `display_sort` and `display_filter` parameters are defined but 
- semrush_categories(target: string, target_type: string, display_limit?: integer, display_offset?: integer, export_columns?: string[]) — Retrieves categories and their 0-1 confidence ratings for a specified domain, subdomain, or URL, with results sorted by rating. Response is returned as semicolon-separated text in a single 'data' fiel
- semrush_categories_profile(target: string, target_type: string, display_limit?: integer, display_offset?: integer, export_columns?: string[]) — Retrieves a profile of content categories from referring domains for a specified target, analyzing its first 10,000 referring domains and sorting results by domain count.
- semrush_competitors(target: string, target_type: string, display_sort?: string, display_limit?: integer, display_offset?: integer, export_columns?: string[]) — Retrieves a CSV-formatted report of competitors for a specified target (root domain, domain, or URL) based on shared backlinks or referring domains. Output is a CSV string; use display_limit and displ
- semrush_competitors_in_organic_search(domain: string, database: string, display_date?: string, display_sort?: string, display_limit?: integer, export_decode?: integer, export_escape?: integer, display_offset?: integer, export_columns?: string[]) — Use to get a domain's organic search competitors from Semrush as a semicolon-separated string; `display_date` requires 'YYYYMM15' format if used.
- semrush_competitors_in_paid_search(domain: string, database: string, display_date?: string, display_sort?: string, display_limit?: integer, export_decode?: integer, export_escape?: integer, display_offset?: integer, export_columns?: string[]) — Retrieves a list of a domain's competitors in paid search results from a specified regional database.
- semrush_domain_ad_history(domain: string, database: string, display_sort?: string, display_limit?: integer, export_escape?: integer, display_filter?: string[], display_offset?: integer, export_columns?: string[]) — Retrieves a domain's 12-month advertising history from Semrush (keywords bid on, ad positions, ad copy) for PPC strategy and competitor analysis; most effective when the domain has ad history in the s
- semrush_domain_organic_pages(domain: string, database: string, display_date?: string, display_sort?: string, display_limit?: integer, export_decode?: integer, export_escape?: integer, display_filter?: string[], display_offset?: integer, export_columns?: string[]) — Fetches a report on a domain's unique organic pages ranking in Google's top 100 search results, with options for specifying database, date, columns, sorting, and filtering. Response is semicolon-separ
- semrush_domain_organic_search_keywords(domain: string, database: string, display_date?: string, display_sort?: string, display_daily?: integer, display_limit?: integer, export_escape?: integer, display_filter?: string[], display_offset?: integer, export_columns?: string[], display_positions?: string, display_positions_type?: string) — Retrieves organic search keywords for a domain from a specified Semrush regional database; `display_positions` must be set if `display_daily=1` for daily updates. Response is semicolon-delimited CSV t
- semrush_domain_organic_subdomains(domain: string, database: string, display_date?: string, display_sort?: string, display_limit?: integer, export_decode?: integer, export_escape?: integer, display_offset?: integer, export_columns?: string[]) — Retrieves a report on subdomains of a given domain that rank in Google's top 100 organic search results for a specified regional database.
- semrush_domain_paid_search_keywords(domain: string, database: string, display_date?: string, display_sort?: string, display_limit?: integer, export_decode?: integer, export_escape?: integer, display_filter?: string[], display_offset?: integer, export_columns?: string[], display_positions?: string) — Fetches keywords driving paid search traffic to a specified, existing domain using a supported Semrush regional database.
- semrush_domain_pla_search_keywords(domain: string, database: string, display_sort?: string, display_limit?: integer, export_decode?: integer, export_escape?: integer, display_filter?: string[], display_offset?: integer, export_columns?: string[]) — Retrieves Product Listing Ad (PLA) search keywords for a specified domain from a Semrush regional database.
- semrush_domain_vs_domain(domains: string, database: string, display_date?: string, display_sort?: string, display_limit?: integer, export_decode?: integer, export_escape?: integer, display_filter?: string[], display_offset?: integer, export_columns?: string[]) — Analyzes keyword rankings by comparing up to five domains to find common, unique, or gap keywords, using specified organic/paid types and comparison logic in the `domains` string.
- semrush_historical_data(target: string, target_type: string, display_limit?: integer, display_offset?: integer, export_columns?: string[]) — Retrieves monthly historical backlink and referring domain data for a specified root domain, returned as a time series string with newest records first.
- semrush_indexed_pages(target: string, target_type: string, display_sort?: string, display_limit?: integer, display_offset?: integer, export_columns?: string[]) — Retrieves a list of indexed pages from Semrush for a specified `target` (root domain, domain, or URL) and `target_type`, ensuring `target` is publicly accessible, Semrush-analyzable, and correctly mat
- semrush_keyword_difficulty(phrase: string, database: string, export_escape?: integer, export_columns?: string[]) — Determines the Keyword Difficulty (KD) score (0-100, higher means greater difficulty) for a given phrase in a specific Semrush regional database to assess its SEO competitiveness. Returns CSV-formatte
- semrush_keyword_overview_all_databases(phrase: string, database?: string, export_decode?: integer, export_escape?: integer, export_columns?: string[]) — Fetches a keyword overview from Semrush for a specified phrase, including metrics like search volume, CPC, and competition. Response is returned as a CSV-like string; parse headers and rows into a str
- semrush_keyword_overview_one_database(phrase: string, database: string, display_date?: string, export_decode?: integer, export_escape?: integer, export_columns?: string[]) — Fetches a keyword summary for a specified phrase from a chosen regional database. Returns CSV-like text (not JSON) with column headers matching `export_columns` codes (e.g., 'Ph', 'Nq', 'Kd'); parse h
- semrush_keywords_ads_history(phrase: string, database: string, display_date?: string, display_limit?: integer, export_decode?: integer, export_escape?: integer, display_offset?: integer, export_columns?: string[]) — Fetches a historical report (last 12 months) of domains advertising on a specified keyword in Google Ads, optionally for a specific month ('YYYYMM15') or the most recent period, returning raw CSV-like
- semrush_organic_results(phrase: string, database: string, display_date?: string, display_limit?: integer, export_decode?: integer, export_escape?: integer, display_offset?: integer, export_columns?: string[], positions_type?: string) — Retrieves up to 100,000 domains and URLs from Google's top 100 organic search results for a keyword and region, returning a raw string; use `display_date` in 'YYYYMM15' format (day must be '15') for h
- semrush_paid_results(phrase: string, database: string, display_date?: string, display_limit?: integer, export_decode?: integer, export_escape?: integer, display_offset?: integer, export_columns?: string[]) — Fetches domains ranking in Google's paid search results (AdWords) for a specified keyword and regional database.
- semrush_phrase_questions(phrase: string, database: string, display_sort?: string, display_limit?: integer, export_decode?: integer, export_escape?: integer, display_filter?: string[], display_offset?: integer, export_columns?: string[]) — Fetches question-format keywords semantically related to a given query phrase for a specified regional database, aiding in understanding user search intent and discovering content ideas.
- semrush_pla_competitors(domain: string, database: string, display_sort?: string, display_limit?: integer, export_decode?: integer, export_escape?: integer, display_offset?: integer, export_columns?: string[]) — Retrieves domains competing with a specified domain in Google's Product Listing Ads (PLA) from a given Semrush regional database.
- semrush_pla_copies(domain: string, database: string, display_sort?: string, display_limit?: integer, export_decode?: integer, export_escape?: integer, display_filter?: string[], display_offset?: integer, export_columns?: string[]) — Fetches Product Listing Ad (PLA) copies that Semrush observed for a domain in Google's paid search results.
- semrush_referring_domains(target: string, target_type: string, display_sort?: string, display_limit?: integer, display_filter?: string[], display_offset?: integer, export_columns?: string[]) — Retrieves a semicolon-delimited text report listing domains that link to a target, with options to filter by type (not value). Parse with sep=';' and cast numeric columns (e.g., backlinks_num, domain_
- semrush_referring_domains_by_country(target: string, target_type: string, display_sort?: string, display_limit?: integer, display_offset?: integer, export_columns?: string[]) — Generates a CSV report detailing the geographic distribution of referring domains (by country, determined via IP address) for a specified, publicly accessible target.
- semrush_referring_i_ps(target: string, target_type: string, display_sort?: string, display_limit?: integer, display_offset?: integer, export_columns?: string[]) — Fetches IP addresses that are sources of backlinks for a specified target domain, root domain, or URL.
- semrush_related_keywords(phrase: string, database: string, display_date?: string, display_sort?: string, display_limit?: integer, export_decode?: integer, export_escape?: integer, display_filter?: string[], display_offset?: integer, export_columns?: string[]) — Call this to find related keywords (including synonyms and variations) for a target phrase in a specific regional database; `display_date` (if used for historical data) must be 'YYYYMM15' for a past m
- semrush_tld_distribution(target: string, target_type: string, display_sort?: string, display_limit?: integer, display_offset?: integer, export_columns?: string[]) — Fetches a report on the Top-Level Domain (TLD) distribution of referring domains for a specified target, useful for analyzing geographic or categorical backlink diversity.

## Example prompts
- "What can I do in Semrush?"
- "Show me a summary of my Semrush account"

## Links
Docs: https://mcp.ai/docs/mcps/semrush
Website: https://mcp.ai/mcps/semrush