# Specific — MCP server on mcp.ai
> Connect your Specific account and use 18 tools for AI sales tools straight from your AI agent. Connect with your own API key. Sales call analytics to drive revenue.

By: mcp.ai · official
Page: https://mcp.ai/specific

## Connect (MCP protocol)
Remote MCP endpoint (HTTP, streamable): https://api.mcp.ai/p_specific?ms=1787293680000
Add it as a custom/remote MCP connector, then authenticate when prompted.

## REST API (no MCP client required)
Every tool is also a REST endpoint, authed with a workspace API key.
Discover: GET https://api.mcp.ai/api/specific/_endpoints   # public; lists every endpoint
Call:     POST https://api.mcp.ai/api/specific/<endpoint>
  Authorization: Bearer sk_live_…   # create one at https://mcp.ai/settings/api-keys
  Content-Type: application/json
  Body: { …args }   →   { "ok": true, "tool": "<id>", "result": { … } }

## Developer docs
How to use (MCP or REST), markdown: https://mcp.ai/specific/skill.md
Postman collection (v2.1): https://mcp.ai/specific/postman.json

## Tools
- specific_create_company(id?: string, name?: string, attributes?: object) — Tool to create a new company record in the Specific platform. Use when you need to add a new company to the workspace with optional ID, name, and custom attributes.
- specific_create_conversation(source?: object, company?: object, contact?: object, content: string|object, sourceUrl?: string, insertedAt?: string, customFields?: object) — Tool to create a new conversation (survey response) in the Specific platform. Use when you need to add a new conversation with content, optional contacts, companies, and custom fields. Content can be 
- specific_create_or_update_company(data: object, where: object) — Tool to upsert a company record in the Specific platform (create if not exists, update if exists). Use when you need to ensure a company exists with specific data, creating or updating as necessary ba
- specific_create_or_update_user(data: object, where: object) — Tool to upsert a user record in the Specific platform (creates if not exists, updates if exists). Use when you need to ensure a contact exists with specific data, merging with existing records based o
- specific_create_user(id?: string, name?: string, email?: string, company?: object, attributes?: object) — Tool to create a new user (contact) record in the Specific platform. Use when you need to add a new contact with email, name, and optional custom attributes or company association.
- specific_delete_company(id: string) — Tool to delete a company record from the Specific platform. Use when you need to remove a company by its ID. The operation is permanent and returns the deleted company's details.
- specific_delete_company_attributes(keys: string[], company_id: string) — Tool to delete specific custom field attributes from a company record. Use when you need to remove custom attributes by their keys from a company. Returns the updated company details.
- specific_delete_user(email?: string, user_id?: string) — Tool to remove a user record from the Specific platform. Use when you need to permanently delete a contact from the workspace.
- specific_delete_user_attributes(data: object, where: object) — Tool to delete specific custom field attributes from a user record in the Specific platform. Use when you need to remove custom field values from a contact without deleting the contact itself.
- specific_get_my_workspace() — Tool to get current workspace information for the authenticated user. Use when you need to retrieve the workspace ID and name for the authenticated API key.
- specific_list_companies(where?: object) — Tool to query company records from the Specific platform via GraphQL. Use when you need to retrieve company information, optionally filtering by ID or name.
- specific_list_conversations(where?: object) — Tool to query conversation records (survey responses) from the Specific platform via GraphQL. Use when you need to retrieve customer feedback, survey responses, or conversation history. Returns up to 
- specific_list_custom_fields(field_type?: string) — Tool to query custom field definitions in the Specific platform. Use when you need to retrieve available custom fields that can be associated with companies, contacts, or conversations. Optionally fil
- specific_list_sources() — Tool to retrieve all data sources from the Specific platform. Use when you need to fetch available sources in the workspace.
- specific_list_surveys() — Tool to retrieve multiple survey records from the Specific platform via GraphQL. Use when you need to fetch all available surveys with their metadata, including names, contexts, tones, and associated 
- specific_list_users(where?: object) — Tool to query user accounts from the Specific platform via GraphQL. Use when you need to retrieve user information, optionally filtering by ID, email, or custom attributes.
- specific_update_company(id: string, name?: string, attributes?: object) — Tool to update an existing company record in the Specific platform. Use when modifying company name or custom attributes.
- specific_update_user(data: object, where: object) — Tool to modify an existing user record in the Specific platform via GraphQL mutation. Use when you need to update contact information such as name, email, company association, or custom attributes.

## Example prompts
- "What can I do in Specific?"
- "Show me a summary of my Specific account"

## Links
Docs: https://mcp.ai/docs/mcps/specific
Website: https://mcp.ai/mcps/specific