# Segmetrics — MCP server on mcp.ai
> Connect your Segmetrics account and use 3 tools for analytics straight from your AI agent. Connect with your own API key. SegMetrics is a marketing analytics platform that provides detailed insights into customer journeys, helping businesses optimize their marketing strategies.

By: mcp.ai · official
Page: https://mcp.ai/segmetrics

## Connect (MCP protocol)
Remote MCP endpoint (HTTP, streamable): https://api.mcp.ai/p_segmetrics?ms=1787291400000
Add it as a custom/remote MCP connector, then authenticate when prompted.

## REST API (no MCP client required)
Every tool is also a REST endpoint, authed with a workspace API key.
Discover: GET https://api.mcp.ai/api/segmetrics/_endpoints   # public; lists every endpoint
Call:     POST https://api.mcp.ai/api/segmetrics/<endpoint>
  Authorization: Bearer sk_live_…   # create one at https://mcp.ai/settings/api-keys
  Content-Type: application/json
  Body: { …args }   →   { "ok": true, "tool": "<id>", "result": { … } }

## Developer docs
How to use (MCP or REST), markdown: https://mcp.ai/segmetrics/skill.md
Postman collection (v2.1): https://mcp.ai/segmetrics/postman.json

## Tools
- segmetrics_create_product(id: string, name: string, type?: string, price?: number, account_id: string, description?: string, external_id?: string, integration_id: string) — Tool to create a new product in SegMetrics. Use after confirming product details.
- segmetrics_delete_contact(account_id: string, integration_id: string, contact_id_or_email: string) — Tool to permanently delete a specific contact by ID or email from SegMetrics. Use after confirming the contact exists. This action is irreversible. Note: Associated invoices and purchases remain in th
- segmetrics_v1_add_or_update_contact(email: string, status?: string, utm_term?: string, last_name?: string, account_id: string, contact_id?: string, first_name?: string, utm_medium?: string, utm_source?: string, utm_content?: string, date_created?: string, last_updated?: string, utm_campaign?: string, integration_id: string) — Tool to add or update a contact in SegMetrics. Use when you need to upsert the contact record during data import.

## Example prompts
- "What can I do in Segmetrics?"
- "Show me a summary of my Segmetrics account"

## Links
Docs: https://mcp.ai/docs/mcps/segmetrics
Website: https://mcp.ai/mcps/segmetrics